08/01/2024 This Week: Nike's Football Legacy

Nike, the American sportswear giant, has been a dominant force in the world of sports, sponsoring numerous teams across various disciplines. This blog post will explore some of the most notable long-standing sponsorships Nike has maintained in Football, showcasing the brand's commitment to excellence and its influence in sports.

Nigeria

Nike's relationship with the Nigerian national team began in 1994, inspired by their performance at the FIFA World Cup. After a hiatus, the partnership was renewed in 2015, leading to the creation of the iconic 2018 World Cup jersey, a symbol of football fashion​​.

United States

As an American company, Nike's association with the US national soccer teams is a matter of national pride, highlighting their commitment to supporting home-grown talent and teams​​.

Brazil

Nike has been involved with Brazil, one of the greatest football teams in history, since the 1990s. This partnership symbolizes Nike's desire to be associated with the best in the sport​​.

England

Nike took over as the kit supplier for the English national team in 2013, further solidifying its presence in international football​​.

South Korea

Since 1996, Nike has sponsored South Korea, inking an 11-year deal in 2020 worth approximately $204 million​​.

Netherlands

The Dutch national team has been sporting Nike kits since 1996, with the partnership expected to continue at least until 2026​​.

France

In 2011, the French Football Federation signed a record-breaking €320 million sponsorship deal with Nike, and the partnership continues today​​.

Portugal

The 2016 Euro winners, along with legendary player Cristiano Ronaldo, are sponsored by Nike, showcasing the brand's influence in European football​​.

Tottenham Hotspur FC

Tottenham's partnership with Nike since 2021 highlights Nike's significant presence in club football​​.

FC Barcelona

A major partner for decades, Nike has significantly influenced Barcelona's brand and look through multi-million dollar deals

Chelsea FC

In 2016, Chelsea signed a 15-year deal with Nike worth £900 million, one of the most lucrative in kit deals​​.

Paris-Saint Germain (PSG)

Nike has been PSG's sole kit provider since 1989, with a recent extension to 2032, earning the club around $68.3 million annually​​.

Liverpool FC

Sponsored by Nike since 2020, Liverpool represents Nike's growing influence in the English Premier League​​

Inter Milan

A Nike family member since 1998, Inter Milan's continued partnership is set to bring in an additional €24 million per season​​.

Athletico Madrid

The long-standing relationship with Nike since the 2001/2002 season underlines the brand's commitment to Spanish football​​.

Conclusion

Nike's consistent sponsorships across various prestigious football teams highlight its commitment to supporting and shaping the future of sports. From national teams to renowned football clubs, Nike's influence is undeniable, signifying a legacy of excellence and a deep connection with the spirit of the game.

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