The Pulse of Sneaker Authenticity

Step into the world of SFOS, where authenticity and passion converge to redefine the essence of sneaker culture. Our unwavering commitment to genuine sneaker stories, started with a passion, ‘I’ll have 97 pairs of Air Max 97’s one day’ soon became the ‘365 Collection’ and once the motion was set, the material aspirations subsided and our collection and purpose truly began to take form. 

SFOS is more than just a destination for trainers—it's a celebration of individual narratives. SFOS draws inspiration from the iconic Air Max 97 and the speed of the bullet train, symbolising unparalleled quality in the realm of high-value footwear. What started as a young boys’ dream quickly turned into a lifestyle and movement. 

Prepare to embark on a journey where every step tells a story, and every purchase is a testament to authenticity. At SFOS, we don't merely offer sneakers; we curate experiences infused with the assurance of integrity. Join us as we honour the heritage of the streets and pave the way for a new era of sneaker passion.

Step into the authentic — where every soul has a story and every sole is a promise kept.